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Flat Design for web design. The 2014 trendsetter.

You’ve probably already noticed Flat Design as it entered into our interactive world during last year. Of course it is easy to think that Flat Design will become yet another fleeting aesthetic trend but our view is that it’s going to catapult itself into your marketing portfolios through 2014 and beyond.

Kicked off by Microsoft, this trend quickly got taken hold of by the likes of Apple in their latest iOS update and from there it seems to have taken the marketing world by a small storm.

With a minimalistic approach, Flat Design emphasises usability. It features clean, open space, crisp edges, bright colours and two-dimensional illustrations. Bigger, solid colour blocks are more attention-grabbing and the meaning of icons are quickly grasped.

The crispness and clarity that can only be achieved by stripping away three dimensional effects, actually allows this concept to bare far more complexities than one would expect. Although some designers may struggle with the lack of gradients and 3D elements, this style is far from boring. Bright, contrasting colours make illustrations and buttons pop from backgrounds, easily grabbing attention and guiding the user’s eye.

A creative array of simple graphics convey messages more quickly than detailed illustrations. Images, such as icons, can indicate universal actions or product so that everyone can easily understand them.

For the developer, Flat Design is great for their user because it focuses solely on the content making it easier to read and easier to interact with.

Obviously we don’t suggest that you should be using Flat Design in every project. Like all design trends, such website creatives should be used only when it fits. Although a minimalist trend in it’s own right, if not applied to the right project then it can have the opposite feel and end up complicated.

When used on the right brief however, we have found that flat user interfaces are simply brilliant.

Not only does this new-found simplicity increase both speed and functionality on a website, it embraces the limits of a screen working with them rather than against them. This evolution is allowing websites to further it’s quest in harmonising its beauty with its functionality.


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